Function is a Form of Beauty

Get Ready, Get Set, Go!!

Starting April 1-30, 2024 take the Stir The Pot Challenge. To achieve the challenge move the stability ball in a circular motion with both arms for one minute in each direction without pausing, and maintaining perfect body alignment. Good luck!

Challenge Goals

Move the stability ball in a circular motion with both arms for one minute in each direction without pausing, and while maintaining perfect body.

Eric Cooper Fitness Services

"Function is a form of Beauty"

The E-Form Workout is a six-week functional training program developed by Eric Cooper Fitness that hosts a compilation of core, muscle, aerobic, and flexibility exercises combined to create the perfect regimen for functional and physical enhancement.

Contact Eric Cooper Fitness to learn more
(310) 481-0769

The History

In 1997, Eric Cooper, founder of Eric Cooper Fitness and creator of the E- Form Workout left behind the world of designer retail, having held high level positions at famous labels such as Escada, Ralph Lauren, and Charles Jourdan, and started the independent personal training firm in Chicago, Eric Cooper Fitness.

During this period, he developed a 6 week functional training regimen called E-FORM WORKOUT, customized to help improve movement and basic functional skills of his clients. The program includes a compilation of nearly 80 exercises that are effective in improving coordination, stabilization, mobilization, endurance, and strength. Knowing the importance of these core areas for everyday functionality, he was convinced that this regimen would play a positive role in improving the performance of his clients.

So began the foundation of an unparalleled fitness training service and exercise regimen Eric Cooper Fitness/E-Form Workout. The success of his business enabled him to expand, and in 2000 Eric Cooper Fitness relocated to Los Angeles. The word spread quickly through the industry circuit about his effective program, and soon he found himself building a loyal and dedicated following, including a host of LA's power-brokers.

In 2005, Eric officially launched the Eric Cooper Fitness website, and shortly thereafter began developing the ULA mens active wear line which he released in 2012 on

Eric is an AFAA/NASM certified fitness trainer and corrective exercise specialist with over 25 years of experience developing effective programs geared to improving fitness and function. He has trained at some the industry's leading fitness clubs in both Chicago and Los Angeles including; Evanston Athletic Club, Lincoln Park Athletic Club, Athletic Club Illinois Center in Chicago, and Workout Warehouse in Los Angeles.

Eric's quest is to continue providing effective fitness and corrective exercise training which is integral to improving the wellness and performance of his clients.

Featured In

Voyage LA Magazine

"Meet Eric Cooper of Eric Cooper Fitness in Mid Wilshire"
April 24, 2017

View Article

11755 Wilshire Bl. Suite #1250-523
Los Angeles, CA 90025

(310) 481-0769

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